In mid-June, the SF shops started to reopen. I see consumers gravitating toward more uplifting colors and patterns, dressing to please themselves and playing things up through cool accessories. This will likely benefit more elevated brands selling co ordinated pieces like Rebecca Taylor, Joie, Vince and J Crew.
Things will open up slowly and while consumers will still want comfort, I predict people will finally start looking at updating their WFH looks after all these months. Look at the demise of brands like Brooks Brothers, Tailored Brands and Theory.Īs for pajama dressing - even though CNN reported PJ sales up 143% in May - I expect to see a move towards more variety in shopping carts going forward. So with the exception of occasion dressing, I don’t see consumers buying more formal and structured items for awhile. We’ll be in Zoom meetings, virtual events and sheltering indoors well into 2021. Do you think that for the next few seasons customers will prioritize the easy-to-wear items over more formal and fitted items?Ĭlean, effortless style has always been the hallmark of American dressing, and here in California, where the lifestyle is even more laid back and casual anyway - definitely! This trend towards WFH isn’t going away anytime soon. We saw different consumer behaviors during the pandemic (customers favoring products like pajamas and athleisure). If you're interested in discovering how COVID-19 has affected the way customers shop, such as in other parts of the world, like in China and Asia, and are curious about tips to focus on fundamentals when creating a retail strategy for your brand, then you can read all about it in this fascinating interview below! We sat down with her (virtually of course) to chat about consumer behaviors during the pandemic and learned of the many changes that have since occurred. Industry sectors: Luxury Apparel, Premium Denim, Activewear, Kidswear, Footwear & Accessories. Functional Specialities: Product Design & Development, Merchandising, Retail Strategy & Execution, New Market Entry and Customization, International Business Development, and Strategic Partnerships for China, Asia, and N. Gym has a track record of successfully taking brands into new markets on a global scale and is adept at both the creative and commercial components needed.She has also built and managed design, development, sourcing, and commercial teams for both international and domestic retail. Inventory No: 20045.Gym Tan is our July Mentor! She’s an experienced industry leader with deep operating expertise in the apparel and fashion industry. Category: Cooking, Wine & Dining Australia Fashion, Fabrics & Style. Covers have some shelf-wear, as well as some bumping to corners and extremities. All pictures shown are of the actual product offered for sale Size: 250mm - 320mm. Indulge your senses with fabulous fashion, cutting-edge style and plenty of mouth-watering recipes in this visual feast from the immensely creative and talented Fleur Wood. Fleur shares her knowledge and passion for all things vintage and offers a window into the creative processes that drive her covetable collections. Discover what inspires, motivates and sustains her, from flower-scented baths and tisanes to old-fashioned portraits, love-heart lockets and food with soul. Tumble down the rabbit hole and into the wild and whimsical world of Fleur Wood, one of Australia's leading fashion designers and an enthusiastic home cook.
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